LaieslyBirdRoadmaps • CEOs & Co-Founders

Co‑Founder Roadmap: GTM, Hiring, and Execution

7/10/2025

Co‑founders balance product speed with market learning. Your GTM must be hypothesis-driven and measurable.

  • Craft ICP and value prop hypotheses; validate with 20–30 interviews.
  • Pilot 2–3 channels with clear unit economics.
  • Hire T‑shaped generalists who can ship and learn fast.

Explore our GTM checklist and hiring scorecard built for early-stage teams. GTM ChecklistHiring Scorecard

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Co‑Founder Roadmap: GTM, Hiring, and Execution | LaieslyBird